Connect Stripe and Mailchimp for your business
Stripe and Mailchimp each hold numbers the other never sees. askotter reads both and tells you, by text, what they mean together.
What do you get by connecting Stripe and Mailchimp?
askotter reads Stripe and Mailchimp side by side and puts both in one report for the business. The owner sees how activity in one leads to results in the other, gets an alert when a number moves and can ask questions by text.
- From Stripe
- Payment transactions and revenue, Memberships and recurring plans, Customer payment profiles.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Stripe or Mailchimp. Both keep working exactly as they do now.
Why connect Stripe and Mailchimp
Stripe payments sit beside your ad spend, GA4 visits and booking records, so each dollar has a source. It fits into our Google Ads management work.
How Stripe and Mailchimp records line up
Stripe and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Stripe on its own
Stripe knows the payment, the amount and the customer's email. It has no record of the ad, search or email that brought the customer in.
Timing. Stripe records each charge, refund and failed payment as it happens. Payouts land on a schedule days later, so charge date and payout date differ.
Access. A restricted, read-only Stripe API key, or Stripe Connect.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Analyses: Stripe + Mailchimp
Other Stripe combinations
Questions about Stripe + Mailchimp
What can I learn by connecting Stripe and Mailchimp?
How does askotter connect Stripe and Mailchimp?
Is my data secure when connecting Stripe and Mailchimp?
Stripe + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.