Customer Retention: POS Systems + Zendesk
Which customers are about to stop coming back? askotter reads POS Systems and Zendesk together and answers it for your business, by text.
How does customer retention with POS Systems and Zendesk work for a small business?
askotter reads POS Systems and Zendesk side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From POS Systems
- Transaction data, Product-level sales, Customer identification.
- From Zendesk
- Ticket volume and resolution, CSAT scores, Agent performance.
- Status
- POS Systems and Zendesk are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing POS Systems or Zendesk. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads POS Systems and Zendesk side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our local SEO services work.
How POS Systems and Zendesk records line up
POS Systems and Zendesk both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address and the phone number.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From POS Systems that means days since each loyalty member last visited. From Zendesk it means repeat tickets and low satisfaction scores.
POS Systems and Zendesk are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
POS Systems on its own
A POS sees the sale at the counter. It only knows who bought when the customer gave a phone number or email for a receipt or loyalty account.
Timing. Many POS systems settle and export transactions in end-of-day batches.
Access. The POS vendor's API where one exists, or a daily export.
Zendesk on its own
Zendesk sees the complaint and how it was handled. It cannot see what the customer is worth or whether they bought again.
Timing. Zendesk timestamps every ticket, reply and status change.
Access. The Zendesk Support API with a read-only token.
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Questions about POS Systems + Zendesk
Do I need a developer to connect POS Systems and Zendesk?
How is askotter's Customer Retention different from what POS Systems shows on its own?
POS Systems + Zendesk is coming soon
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