Customer Journey Mapping: Meta Ads + SAP
What do customers do before they call or book? askotter reads Meta Ads and SAP together and answers it for your business, by text.
How does customer journey mapping with Meta Ads and SAP work for a small business?
askotter reads Meta Ads and SAP side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- Status
- Both connect today.
- Not for
- Replacing Meta Ads or SAP. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Meta Ads and SAP side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our PPC management work.
How Meta Ads and SAP records line up
Meta Ads and SAP both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Meta Ads that means the ad and creative each visitor clicked. From SAP it means first order date per customer account.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
Services that use these connections
Other analyses: Meta Ads + SAP
Questions about Meta Ads + SAP
Do I need a developer to connect Meta Ads and SAP?
How is askotter's Customer Journey Mapping different from what Meta Ads shows on its own?
Connect Meta Ads + SAP. Five minutes.
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