Campaign Optimization: Meta Ads + SAP
Which campaigns should you grow and which should you stop? askotter reads Meta Ads and SAP together and answers it for your business, by text.
How does campaign optimization with Meta Ads and SAP work for a small business?
askotter reads Meta Ads and SAP side by side so it can improve campaigns using numbers from every connected account. Grow, pause or fix.
Read the full answerShow less
Each suggestion is backed by your own revenue numbers, and a person reviews every one. The owner asks follow-up questions by text.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- Status
- Both connect today.
- Not for
- Replacing Meta Ads or SAP. Both keep working exactly as they do now.
Which campaigns should you grow and which should you stop?
Each campaign gets judged inside its own platform. A Meta campaign can look weak on its own and still drive 40% of your Google conversions. You cannot see that from inside Meta.
How askotter handles it
askotter reads Meta Ads and SAP side by side, so it can improve campaigns using numbers from every connected account.
A person checks the result before it reaches you. This is part of our PPC management work.
How Meta Ads and SAP records line up
Meta Ads and SAP both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
What campaign optimization uses from each
Campaign optimization needs cost on one side and outcome on the other.
From Meta Ads that means spend by campaign, ad set and creative. From SAP it means margin by customer segment.
What each tool sees on its ownShow less
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: Meta Ads + SAP
Questions about Meta Ads + SAP
Do I need a developer to connect Meta Ads and SAP?
How is askotter's Campaign Optimization different from what Meta Ads shows on its own?
Connect Meta Ads + SAP. Five minutes.
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