Predictive Forecasting: HubSpot + GitHub
Can you trust your forecast for next month? askotter reads HubSpot and GitHub together and answers it for your business, by text.
How does predictive forecasting with HubSpot and GitHub work for a small business?
askotter reads HubSpot and GitHub side by side so it can forecast with live numbers from every connected account. Forecasts that update as your numbers change, with a likely range attached.
Read the full answerShow less
The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing HubSpot or GitHub. Both keep working exactly as they do now.
Can you trust your forecast for next month?
Most small business forecasts are last year's numbers in a spreadsheet. They miss that your ad spend doubled this quarter or that the busy season started early.
How askotter handles it
askotter reads HubSpot and GitHub side by side, so it can forecast with live numbers from every connected account.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and GitHub records line up
HubSpot and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in HubSpot contacts can be read against what GitHub recorded in the same hours.
What predictive forecasting uses from each
Predictive forecasting needs enough history to see the seasonal pattern.
From HubSpot that means open deals by stage and expected close date. From GitHub it means the release calendar.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
Services that use these connections
Other analyses: HubSpot + GitHub
Questions about HubSpot + GitHub
Do I need a developer to connect HubSpot and GitHub?
How is askotter's Predictive Forecasting different from what HubSpot shows on its own?
Connect HubSpot + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.