Anomaly Detection: HubSpot + GitHub
How fast do you hear when something breaks? askotter reads HubSpot and GitHub together and answers it for your business, by text.
How does anomaly detection with HubSpot and GitHub work for a small business?
askotter reads HubSpot and GitHub side by side so it can catch changes in your numbers within minutes. A text within minutes saying what changed, how serious it is and what to check first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing HubSpot or GitHub. Both keep working exactly as they do now.
How fast do you hear when something breaks?
Something shifted last Tuesday, and nobody noticed until Friday. By then you had lost five days of bookings. The data to catch it was there the whole time.
How askotter handles it
askotter reads HubSpot and GitHub side by side, so it can catch changes in your numbers within minutes.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and GitHub records line up
HubSpot and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in HubSpot contacts can be read against what GitHub recorded in the same hours.
What anomaly detection uses from each
Anomaly detection needs a steady daily series with a known normal range.
From HubSpot that means new contacts and form submissions per day. From GitHub it means deployment times to line up against metric breaks.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: HubSpot + GitHub
Questions about HubSpot + GitHub
Do I need a developer to connect HubSpot and GitHub?
How is askotter's Anomaly Detection different from what HubSpot shows on its own?
Connect HubSpot + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.