Root Cause Analysis: Google Ads + QuickBooks
Why did this number change? askotter reads Google Ads and QuickBooks together and answers it for your business, by text.
How does root cause analysis with Google Ads and QuickBooks work for a small business?
askotter reads Google Ads and QuickBooks side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From QuickBooks
- Income and expense data, Accounts receivable/payable, Cash flow statements.
- Status
- QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Ads or QuickBooks. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Google Ads and QuickBooks side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and QuickBooks records line up
Google Ads and QuickBooks share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Google Ads clicks can be read against what QuickBooks recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Google Ads that means the change history for bids, budgets and ads. From QuickBooks it means credit memos and write-offs by date.
QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
QuickBooks on its own
QuickBooks sees what was billed and paid. It has no idea which marketing produced the customer.
Timing. QuickBooks shows revenue when invoices and sales receipts are entered, which can trail the sale in a busy month.
Access. The QuickBooks Online Accounting API with read-only OAuth access.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + QuickBooks
Questions about Google Ads + QuickBooks
Do I need a developer to connect Google Ads and QuickBooks?
How is askotter's Root Cause Analysis different from what Google Ads shows on its own?
Google Ads + QuickBooks is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.