Root Cause Analysis: Google Ads + Klaviyo
Why did this number change? askotter reads Google Ads and Klaviyo together and answers it for your business, by text.
How does root cause analysis with Google Ads and Klaviyo work for a small business?
askotter reads Google Ads and Klaviyo side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Ads
- Campaign performance, Keyword data and quality scores, Ad group and creative performance.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Ads or Klaviyo. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Google Ads and Klaviyo side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Google Ads and Klaviyo records line up
Google Ads and Klaviyo both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the UTM campaign tags.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Google Ads that means the change history for bids, budgets and ads. From Klaviyo it means send times, subject lines and deliverability events.
Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Ads on its own
Google Ads counts the conversions it can see through its own tag. It cannot tell a refunded sale from a kept one, or a junk lead from a good one.
Timing. Google Ads credits a conversion back to the date of the click, so yesterday's conversion count can still rise for days.
Access. The Google Ads API with read access to the account.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- Why Your Google Ads Aren't Converting (And How to Fix It). Clicks without conversions is the most expensive problem in marketing.
- Performance Max for Local Businesses: Where the Budget Goes. The campaign type that decides for you, and the reporting that follows.
Services that use these connections
Other analyses: Google Ads + Klaviyo
Questions about Google Ads + Klaviyo
Do I need a developer to connect Google Ads and Klaviyo?
How is askotter's Root Cause Analysis different from what Google Ads shows on its own?
Google Ads + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.