Combined Reporting: WordPress + Mailchimp
How do you get one set of numbers you can trust? askotter reads WordPress and Mailchimp together and answers it for your business, by text.
How does combined reporting with WordPress and Mailchimp work for a small business?
askotter reads WordPress and Mailchimp side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing WordPress or Mailchimp. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads WordPress and Mailchimp side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our website migration work.
How WordPress and Mailchimp records line up
WordPress and Mailchimp share no customer or visit identifier. askotter puts them on one timeline instead, so a change in WordPress pages can be read against what Mailchimp recorded in the same hours.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From WordPress that means page URLs. From Mailchimp it means subscriber emails.
Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- AEO for Local Businesses: Getting Cited by AI. Someone just asked an AI for a plumber in your town. What did it say?.
Services that use these connections
Other analyses: WordPress + Mailchimp
Questions about WordPress + Mailchimp
Do I need a developer to connect WordPress and Mailchimp?
How is askotter's Combined Reporting different from what WordPress shows on its own?
WordPress + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.