Customer Retention: WooCommerce + Zendesk
Which customers are about to stop coming back? askotter reads WooCommerce and Zendesk together and answers it for your business, by text.
How does customer retention with WooCommerce and Zendesk work for a small business?
askotter reads WooCommerce and Zendesk side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- From Zendesk
- Ticket volume and resolution, CSAT scores, Agent performance.
- Status
- WooCommerce and Zendesk are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing WooCommerce or Zendesk. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads WooCommerce and Zendesk side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How WooCommerce and Zendesk records line up
WooCommerce and Zendesk both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address and the phone number.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From WooCommerce that means days since each customer's last order. From Zendesk it means repeat tickets and low satisfaction scores.
WooCommerce and Zendesk are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
Zendesk on its own
Zendesk sees the complaint and how it was handled. It cannot see what the customer is worth or whether they bought again.
Timing. Zendesk timestamps every ticket, reply and status change.
Access. The Zendesk Support API with a read-only token.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: WooCommerce + Zendesk
Questions about WooCommerce + Zendesk
Do I need a developer to connect WooCommerce and Zendesk?
How is askotter's Customer Retention different from what WooCommerce shows on its own?
WooCommerce + Zendesk is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.