Customer Retention: WooCommerce + LinkedIn Ads
Which customers are about to stop coming back? askotter reads WooCommerce and LinkedIn Ads together and answers it for your business, by text.
How does customer retention with WooCommerce and LinkedIn Ads work for a small business?
askotter reads WooCommerce and LinkedIn Ads side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From WooCommerce
- Orders and revenue, Product performance, Customer data.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- Status
- WooCommerce and LinkedIn Ads are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing WooCommerce or LinkedIn Ads. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads WooCommerce and LinkedIn Ads side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How WooCommerce and LinkedIn Ads records line up
WooCommerce and LinkedIn Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
WooCommerce and LinkedIn Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From WooCommerce that means days since each customer's last order. From LinkedIn Ads it means the campaign that sourced each account.
WooCommerce and LinkedIn Ads are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
WooCommerce on its own
WooCommerce sees the order and, on recent versions, its source tag. It cannot see ad cost or the visits that did not buy.
Timing. WooCommerce writes each order when it is placed, and recent versions save the order's source and UTM values with it.
Access. The WooCommerce REST API with a read-only key.
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
Services that use these connections
Other analyses: WooCommerce + LinkedIn Ads
Questions about WooCommerce + LinkedIn Ads
Do I need a developer to connect WooCommerce and LinkedIn Ads?
How is askotter's Customer Retention different from what WooCommerce shows on its own?
WooCommerce + LinkedIn Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.