Customer Journey Mapping: Stripe + HubSpot
What do customers do before they call or book? askotter reads Stripe and HubSpot together and answers it for your business, by text.
How does customer journey mapping with Stripe and HubSpot work for a small business?
askotter reads Stripe and HubSpot side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Stripe
- Payment transactions and revenue, Memberships and recurring plans, Customer payment profiles.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- Status
- Both connect today.
- Not for
- Replacing Stripe or HubSpot. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Stripe and HubSpot side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Stripe and HubSpot records line up
Stripe and HubSpot both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Stripe that means the first charge date and every charge after it. From HubSpot it means lifecycle stage changes with their dates.
What each tool sees on its ownShow less
Stripe on its own
Stripe knows the payment, the amount and the customer's email. It has no record of the ad, search or email that brought the customer in.
Timing. Stripe records each charge, refund and failed payment as it happens. Payouts land on a schedule days later, so charge date and payout date differ.
Access. A restricted, read-only Stripe API key, or Stripe Connect.
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: Stripe + HubSpot
Questions about Stripe + HubSpot
Do I need a developer to connect Stripe and HubSpot?
How is askotter's Customer Journey Mapping different from what Stripe shows on its own?
Connect Stripe + HubSpot. Five minutes.
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