Root Cause Analysis: Stripe + GitHub
Why did this number change? askotter reads Stripe and GitHub together and answers it for your business, by text.
How does root cause analysis with Stripe and GitHub work for a small business?
askotter reads Stripe and GitHub side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Stripe
- Payment transactions and revenue, Memberships and recurring plans, Customer payment profiles.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- Status
- Both connect today.
- Not for
- Replacing Stripe or GitHub. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Stripe and GitHub side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our Google Ads management work.
How Stripe and GitHub records line up
Stripe and GitHub share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Stripe charges can be read against what GitHub recorded in the same hours.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Stripe that means decline codes and refund reasons. From GitHub it means the commit and deploy closest to when a metric moved.
What each tool sees on its ownShow less
Stripe on its own
Stripe knows the payment, the amount and the customer's email. It has no record of the ad, search or email that brought the customer in.
Timing. Stripe records each charge, refund and failed payment as it happens. Payouts land on a schedule days later, so charge date and payout date differ.
Access. A restricted, read-only Stripe API key, or Stripe Connect.
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Related guides
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
- Proving AI Search Is Worth It: Attribution Past the Session Count. The channel that moves revenue while showing up in your reports as direct traffic.
Services that use these connections
Other analyses: Stripe + GitHub
Questions about Stripe + GitHub
Do I need a developer to connect Stripe and GitHub?
How is askotter's Root Cause Analysis different from what Stripe shows on its own?
Connect Stripe + GitHub. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.