Customer Journey Mapping: Shopify + WordPress
What do customers do before they call or book? askotter reads Shopify and WordPress together and answers it for your business, by text.
How does customer journey mapping with Shopify and WordPress work for a small business?
askotter reads Shopify and WordPress side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- Status
- Both connect today.
- Not for
- Replacing Shopify or WordPress. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Shopify and WordPress side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and WordPress records line up
Shopify and WordPress share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Shopify orders can be read against what WordPress recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Shopify that means the customer's order history and first landing page. From WordPress it means the posts and pages visitors read before converting.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: Shopify + WordPress
Questions about Shopify + WordPress
Do I need a developer to connect Shopify and WordPress?
How is askotter's Customer Journey Mapping different from what Shopify shows on its own?
Connect Shopify + WordPress. Five minutes.
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Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.