Customer Journey Mapping: Shopify + SAP

What do customers do before they call or book? askotter reads Shopify and SAP together and answers it for your business, by text.

● Shopify · LIVE + ● SAP · LIVE Customer Journey Mapping

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the short answer

How does customer journey mapping with Shopify and SAP work for a small business?

askotter reads Shopify and SAP side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.

Read the full answerShow less

The owner asks follow-up questions by text.

From Shopify: Orders and revenue, Product performance, Customer profiles and segments.
From SAP: Financial accounting, Inventory and materials management, Production planning.
Status: Both connect today.
Not for: Replacing Shopify or SAP. Both keep working exactly as they do now.

the problem

What do customers do before they call or book?

On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.

How askotter handles it

askotter reads Shopify and SAP side by side, so it can map the path customers take across your accounts.

A person checks the result before it reaches you. This is part of our conversion rate optimization work.

matching the records

How Shopify and SAP records line up

Shopify and SAP both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.

Shared between the two: the customer email address.

What customer journey mapping uses from each

Customer journey mapping needs the order of events for one person.

From Shopify that means the customer's order history and first landing page. From SAP it means first order date per customer account.

What each tool sees on its ownShow less

Shopify on its own

Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.

Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.

Access. Read-only access through the Shopify Admin API, approved from the store admin.

SAP on its own

SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.

Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.

Access. Read-only OData services or scheduled exports set up with your ERP team.

Related guides

Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.

Services that use these connections

Local SEO services Google Ads management Answer engine optimization Website design for small business Digital marketing pricing

Other analyses: Shopify + SAP

Revenue Attribution Anomaly Detection Predictive Forecasting Root Cause Analysis Campaign Optimization Customer Retention Combined Reporting

questions

Questions about Shopify + SAP

Do I need a developer to connect Shopify and SAP?

No. Most accounts connect with a sign-in, and the rest take a file export.

How is askotter's Customer Journey Mapping different from what Shopify shows on its own?

Shopify only sees its own numbers. askotter reads Shopify and SAP together and can answer the question: What do customers do before they call or book?

Connect Shopify + SAP. Five minutes.

Plans are on the digital marketing pricing page.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.