Combined Reporting: Shopify + Meta Ads
How do you get one set of numbers you can trust? askotter reads Shopify and Meta Ads together and answers it for your business, by text.
How does combined reporting with Shopify and Meta Ads work for a small business?
askotter reads Shopify and Meta Ads side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Meta Ads
- Campaign and ad set performance, Creative performance, Audience targeting data.
- Status
- Both connect today.
- Not for
- Replacing Shopify or Meta Ads. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads Shopify and Meta Ads side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Meta Ads records line up
Meta appends an fbclid parameter to ad clicks, and Shopify and Meta Ads can both keep it. A click in one tool can then be found again in the other.
Shopify and Meta Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the Meta click ID (fbclid), the customer email address and the UTM campaign tags.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From Shopify that means order IDs and customer emails. From Meta Ads it means fbclids, UTM tags and lead-form emails.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Meta Ads on its own
Meta sees who saw and clicked an ad. It cannot see a sale its pixel missed, and lead-form contacts stop being visible to it once they leave Facebook or Instagram.
Timing. Meta reports conversions under its own attribution setting, seven days after a click and one day after a view by default.
Access. The Meta Marketing API with read access to the ad account.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: Shopify + Meta Ads
Questions about Shopify + Meta Ads
Do I need a developer to connect Shopify and Meta Ads?
How is askotter's Combined Reporting different from what Shopify shows on its own?
Connect Shopify + Meta Ads. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.