Root Cause Analysis: Shopify + Mailchimp
Why did this number change? askotter reads Shopify and Mailchimp together and answers it for your business, by text.
How does root cause analysis with Shopify and Mailchimp work for a small business?
askotter reads Shopify and Mailchimp side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Mailchimp
- Campaign performance, Audience segments, Automation workflows.
- Status
- Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Shopify or Mailchimp. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads Shopify and Mailchimp side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Mailchimp records line up
Shopify and Mailchimp both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shopify and Mailchimp both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From Shopify that means order timestamps, discount codes and refund dates. From Mailchimp it means send time and segment for each campaign.
Mailchimp is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Mailchimp on its own
Mailchimp sees who received and clicked. It cannot see what the reader did after landing on the site.
Timing. Mailchimp reports opens and clicks per campaign. Apple Mail Privacy Protection inflates opens, so clicks are the steadier signal.
Access. The Mailchimp Marketing API with an OAuth connection.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- How to Measure Marketing ROI When You're Not a Data Scientist. The right questions can do the work of a data team.
Services that use these connections
Other analyses: Shopify + Mailchimp
Questions about Shopify + Mailchimp
Do I need a developer to connect Shopify and Mailchimp?
How is askotter's Root Cause Analysis different from what Shopify shows on its own?
Shopify + Mailchimp is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.