Revenue Attribution: Shopify + Google Analytics
Which marketing brings in paying customers? askotter reads Shopify and Google Analytics together and answers it for your business, by text.
How does revenue attribution with Shopify and Google Analytics work for a small business?
askotter reads Shopify and Google Analytics side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From Shopify
- Orders and revenue, Product performance, Customer profiles and segments.
- From Google Analytics
- Sessions and pageviews, User demographics and geography, Traffic source and medium.
- Status
- Both connect today.
- Not for
- Replacing Shopify or Google Analytics. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads Shopify and Google Analytics side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our conversion rate optimization work.
How Shopify and Google Analytics records line up
Shopify and Google Analytics both carry an order or transaction number. When the same number appears on both sides the match is exact, one Shopify record to one Google Analytics record, with no guessing about which customer it was.
Shopify and Google Analytics can both hold the Google click ID that Google Ads adds to the landing page URL when auto-tagging is on. That ties one paid click to what the same visitor did afterwards.
Shared between the two: the order or transaction number, the Google click ID (gclid) and the UTM campaign tags.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From Shopify that means order totals and the landing-page URL saved on each order. From Google Analytics it means purchase events with their transaction ID and session source.
What each tool sees on its ownShow less
Shopify on its own
Shopify sees the order and the landing page. It has no view of the ad impressions, emails or searches that came before that session.
Timing. Shopify writes each order the moment it is placed, including the landing page and referring site of the session that bought.
Access. Read-only access through the Shopify Admin API, approved from the store admin.
Google Analytics on its own
GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.
Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.
Access. The GA4 Data API with read access to the property.
Related guides
- Which Integrations Are Worth Connecting. An integration earns its place when it changes a decision. Most of them just move data from one screen you ignore to another.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
Services that use these connections
Other analyses: Shopify + Google Analytics
Questions about Shopify + Google Analytics
Do I need a developer to connect Shopify and Google Analytics?
How is askotter's Revenue Attribution different from what Shopify shows on its own?
Connect Shopify + Google Analytics. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.