Customer Journey Mapping: SAP + Klaviyo
What do customers do before they call or book? askotter reads SAP and Klaviyo together and answers it for your business, by text.
How does customer journey mapping with SAP and Klaviyo work for a small business?
askotter reads SAP and Klaviyo side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From SAP
- Financial accounting, Inventory and materials management, Production planning.
- From Klaviyo
- Campaign performance, Flow and automation data, Subscriber segments.
- Status
- Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing SAP or Klaviyo. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads SAP and Klaviyo side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How SAP and Klaviyo records line up
SAP and Klaviyo both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Shared between the two: the customer email address.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From SAP that means first order date per customer account. From Klaviyo it means flow and campaign messages received by each profile.
Klaviyo is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
SAP on its own
SAP holds the booked order, the invoice and the customer master. It has no record of the marketing that produced the order.
Timing. SAP data usually reaches outside systems in scheduled extracts, so it runs as current as the extract schedule your ERP team sets.
Access. Read-only OData services or scheduled exports set up with your ERP team.
Klaviyo on its own
Klaviyo sees who received, opened and clicked. It credits revenue by its own attribution window and cannot see sales that happen off the store it is connected to.
Timing. Klaviyo logs sends, opens and clicks as events. Apple Mail Privacy Protection preloads images, so open counts run high and clicks are the steadier signal.
Access. A Klaviyo private API key with read-only scopes.
Related guides
- Connecting Klaviyo and Google Ads: What It Is For. The integration is easy. Knowing which audiences to build, and what to do with them, is the part that produces returns.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: SAP + Klaviyo
Questions about SAP + Klaviyo
Do I need a developer to connect SAP and Klaviyo?
How is askotter's Customer Journey Mapping different from what SAP shows on its own?
SAP + Klaviyo is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.