Customer Retention: POS Systems + Salesforce
Which customers are about to stop coming back? askotter reads POS Systems and Salesforce together and answers it for your business, by text.
How does customer retention with POS Systems and Salesforce work for a small business?
askotter reads POS Systems and Salesforce side by side so it can spot the signs that a customer is drifting away. Customers at risk flagged early, with the best way to win each one back listed first.
Read the full answerShow less
The owner asks follow-up questions by text.
- From POS Systems
- Transaction data, Product-level sales, Customer identification.
- From Salesforce
- Leads and opportunities, Account and contact data, Pipeline stages and velocity.
- Status
- POS Systems and Salesforce are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing POS Systems or Salesforce. Both keep working exactly as they do now.
Which customers are about to stop coming back?
By the time you notice a regular has gone quiet, they have booked somewhere else. The warning signs were spread across your accounts: a complaint, a missed visit, a failed card payment. No single tool saw all of it.
How askotter handles it
askotter reads POS Systems and Salesforce side by side, so it can spot the signs that a customer is drifting away.
A person checks the result before it reaches you. This is part of our local SEO services work.
How POS Systems and Salesforce records line up
POS Systems and Salesforce both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address and the phone number.
What customer retention uses from each
Customer retention needs repeat behaviour from the same customer over time.
From POS Systems that means days since each loyalty member last visited. From Salesforce it means renewal dates and open cases per account.
POS Systems and Salesforce are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
POS Systems on its own
A POS sees the sale at the counter. It only knows who bought when the customer gave a phone number or email for a receipt or loyalty account.
Timing. Many POS systems settle and export transactions in end-of-day batches.
Access. The POS vendor's API where one exists, or a daily export.
Salesforce on its own
Salesforce sees leads, accounts and opportunities. It knows which campaign produced a lead only when someone records it there.
Timing. Salesforce opportunity stages move when someone updates them, so pipeline data is as current as the team's CRM habits.
Access. A connected app with read-only access to Lead, Contact, Account and Opportunity.
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Questions about POS Systems + Salesforce
Do I need a developer to connect POS Systems and Salesforce?
How is askotter's Customer Retention different from what POS Systems shows on its own?
POS Systems + Salesforce is coming soon
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