Root Cause Analysis: LinkedIn Ads + QuickBooks
Why did this number change? askotter reads LinkedIn Ads and QuickBooks together and answers it for your business, by text.
How does root cause analysis with LinkedIn Ads and QuickBooks work for a small business?
askotter reads LinkedIn Ads and QuickBooks side by side so it can test each explanation against your connected accounts and find the cause. A ranked list of likely causes, each with the evidence behind it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- From QuickBooks
- Income and expense data, Accounts receivable/payable, Cash flow statements.
- Status
- LinkedIn Ads and QuickBooks are on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing LinkedIn Ads or QuickBooks. Both keep working exactly as they do now.
Why did this number change?
Bookings dropped 23%. The ad, the website and the weather all get blamed. Without your accounts side by side, it stays a guess.
How askotter handles it
askotter reads LinkedIn Ads and QuickBooks side by side, so it can test each explanation against your connected accounts and find the cause.
A person checks the result before it reaches you. This is part of our PPC management work.
How LinkedIn Ads and QuickBooks records line up
LinkedIn Ads and QuickBooks both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
LinkedIn Ads and QuickBooks both keep a company record. The match runs on the company's web domain first and falls back to a cleaned company name.
Shared between the two: the customer email address and the company or account.
What root cause analysis uses from each
Root cause analysis needs timestamps precise enough to put events in order.
From LinkedIn Ads that means audience and bid changes by campaign. From QuickBooks it means credit memos and write-offs by date.
LinkedIn Ads and QuickBooks are on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
QuickBooks on its own
QuickBooks sees what was billed and paid. It has no idea which marketing produced the customer.
Timing. QuickBooks shows revenue when invoices and sales receipts are entered, which can trail the sale in a busy month.
Access. The QuickBooks Online Accounting API with read-only OAuth access.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Services that use these connections
Other analyses: LinkedIn Ads + QuickBooks
Questions about LinkedIn Ads + QuickBooks
Do I need a developer to connect LinkedIn Ads and QuickBooks?
How is askotter's Root Cause Analysis different from what LinkedIn Ads shows on its own?
LinkedIn Ads + QuickBooks is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.