Revenue Attribution: HubSpot + TikTok Ads
Which marketing brings in paying customers? askotter reads HubSpot and TikTok Ads together and answers it for your business, by text.
How does revenue attribution with HubSpot and TikTok Ads work for a small business?
askotter reads HubSpot and TikTok Ads side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From TikTok Ads
- Campaign and ad group performance, Creative and video metrics, Audience targeting.
- Status
- TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing HubSpot or TikTok Ads. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads HubSpot and TikTok Ads side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and TikTok Ads records line up
HubSpot and TikTok Ads both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
HubSpot and TikTok Ads both keep the UTM source, medium and campaign values from the visit, so activity lines up campaign by campaign even when no single person can be matched.
Shared between the two: the customer email address and the UTM campaign tags.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From HubSpot that means closed-won deal amounts and each contact's original source. From TikTok Ads it means the ttclid on the click and campaign tags on the URL.
TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
TikTok Ads on its own
TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.
Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.
Access. The TikTok Marketing API with read access to the ad account.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
Services that use these connections
Other analyses: HubSpot + TikTok Ads
Questions about HubSpot + TikTok Ads
Do I need a developer to connect HubSpot and TikTok Ads?
How is askotter's Revenue Attribution different from what HubSpot shows on its own?
HubSpot + TikTok Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.