Revenue Attribution: HubSpot + QuickBooks
Which marketing brings in paying customers? askotter reads HubSpot and QuickBooks together and answers it for your business, by text.
How does revenue attribution with HubSpot and QuickBooks work for a small business?
askotter reads HubSpot and QuickBooks side by side so it can trace each payment back to the marketing that earned it. One count of where paying customers came from, built from the path each one took.
Read the full answerShow less
A person reviews every suggestion before it changes your budget. The owner asks follow-up questions by text.
- From HubSpot
- Contacts and companies, Deal pipeline and stages, Email campaign performance.
- From QuickBooks
- Income and expense data, Accounts receivable/payable, Cash flow statements.
- Status
- QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing HubSpot or QuickBooks. Both keep working exactly as they do now.
Which marketing brings in paying customers?
Every ad platform takes credit for the same customer. Google, Meta and your email tool can each claim one booking, and they cannot all be right. You need one count you can trust.
How askotter handles it
askotter reads HubSpot and QuickBooks side by side, so it can trace each payment back to the marketing that earned it.
A person checks the result before it reaches you. This is part of our digital marketing services work.
How HubSpot and QuickBooks records line up
HubSpot and QuickBooks both store the customer's email address. askotter lowercases and trims it on both sides before matching, so the same person shows up as one customer across the two tools.
Both tools can hold a phone number. Numbers are normalised to one international format before matching, which catches customers who never gave an email.
Shared between the two: the customer email address, the phone number and the company or account.
What revenue attribution uses from each
Revenue attribution needs a way to connect a touchpoint to a payment.
From HubSpot that means closed-won deal amounts and each contact's original source. From QuickBooks it means invoice amounts by customer.
QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
HubSpot on its own
HubSpot sees the contact and the deal. It cannot see money collected outside it, or ad spend on platforms it is not connected to.
Timing. HubSpot updates contact and deal properties as they change, and keeps the original source and first page seen on each contact.
Access. A HubSpot private app or OAuth connection with read-only CRM scopes.
QuickBooks on its own
QuickBooks sees what was billed and paid. It has no idea which marketing produced the customer.
Timing. QuickBooks shows revenue when invoices and sales receipts are entered, which can trail the sale in a busy month.
Access. The QuickBooks Online Accounting API with read-only OAuth access.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: HubSpot + QuickBooks
Questions about HubSpot + QuickBooks
Do I need a developer to connect HubSpot and QuickBooks?
How is askotter's Revenue Attribution different from what HubSpot shows on its own?
HubSpot + QuickBooks is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
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