Customer Journey Mapping: Google Search Console + WordPress
What do customers do before they call or book? askotter reads Google Search Console and WordPress together and answers it for your business, by text.
How does customer journey mapping with Google Search Console and WordPress work for a small business?
askotter reads Google Search Console and WordPress side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- From WordPress
- Page and post performance, Content categories and tags, User engagement metrics.
- Status
- Both connect today.
- Not for
- Replacing Google Search Console or WordPress. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Google Search Console and WordPress side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our local SEO services work.
How Google Search Console and WordPress records line up
Google Search Console and WordPress both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the page URL.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Google Search Console that means the queries that bring first-time visitors to each page. From WordPress it means the posts and pages visitors read before converting.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
WordPress on its own
WordPress knows what is published and when it changed. Without analytics beside it, it has no idea which pages bring in work.
Timing. WordPress stamps the publish and modified date on every post and page, which marks exactly when content changed.
Access. The WordPress REST API with an application password.
Related guides
- You Rank on Page One and Nobody Clicks. Here Is Why.. A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
- How Long Does SEO Take? An Honest Timeline for Small Businesses. A realistic month-by-month timeline, without the "results in 30 days" lies.
Services that use these connections
Other analyses: Google Search Console + WordPress
Questions about Google Search Console + WordPress
Do I need a developer to connect Google Search Console and WordPress?
How is askotter's Customer Journey Mapping different from what Google Search Console shows on its own?
Connect Google Search Console + WordPress. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.