Combined Reporting: Google Search Console + LinkedIn Ads
How do you get one set of numbers you can trust? askotter reads Google Search Console and LinkedIn Ads together and answers it for your business, by text.
How does combined reporting with Google Search Console and LinkedIn Ads work for a small business?
askotter reads Google Search Console and LinkedIn Ads side by side so it can combine your accounts into one clean report you can ask questions of. One report covering every connected account, cleaned up and answerable by text.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- Status
- LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing Google Search Console or LinkedIn Ads. Both keep working exactly as they do now.
How do you get one set of numbers you can trust?
GA4 says one thing, Stripe says another, and your booking system disagrees with both. Matching them by hand takes hours, and the answer is still fuzzy.
How askotter handles it
askotter reads Google Search Console and LinkedIn Ads side by side, so it can combine your accounts into one clean report you can ask questions of.
A person checks the result before it reaches you. This is part of our local SEO services work.
How Google Search Console and LinkedIn Ads records line up
Google Search Console and LinkedIn Ads share no customer or visit identifier. askotter puts them on one timeline instead, so a change in Search Console clicks can be read against what LinkedIn Ads recorded in the same hours.
What combined reporting uses from each
Combined reporting needs a shared identifier or a shared time grain.
From Google Search Console that means queries and page URLs. From LinkedIn Ads it means lead emails and company names.
LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
Related guides
- You Rank on Page One and Nobody Clicks. Here Is Why.. A page-one ranking that earns no clicks is a more solvable problem than a page-three ranking. It is also more annoying, because it looks like success.
- How Long Does SEO Take? An Honest Timeline for Small Businesses. A realistic month-by-month timeline, without the "results in 30 days" lies.
Services that use these connections
Other analyses: Google Search Console + LinkedIn Ads
Questions about Google Search Console + LinkedIn Ads
Do I need a developer to connect Google Search Console and LinkedIn Ads?
How is askotter's Combined Reporting different from what Google Search Console shows on its own?
Google Search Console + LinkedIn Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.