Customer Journey Mapping: Google Analytics + Google Search Console
What do customers do before they call or book? askotter reads Google Analytics and Google Search Console together and answers it for your business, by text.
How does customer journey mapping with Google Analytics and Google Search Console work for a small business?
askotter reads Google Analytics and Google Search Console side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From Google Analytics
- Sessions and pageviews, User demographics and geography, Traffic source and medium.
- From Google Search Console
- Search queries and impressions, Click-through rates by query, Average position by keyword.
- Status
- Both connect today.
- Not for
- Replacing Google Analytics or Google Search Console. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads Google Analytics and Google Search Console side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our GA4 setup work.
How Google Analytics and Google Search Console records line up
Google Analytics and Google Search Console both report by page. URLs are normalised first (protocol, trailing slash and tracking parameters removed) and then joined page by page.
Shared between the two: the page URL.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From Google Analytics that means the sequence of pages and events in each session. From Google Search Console it means the queries that bring first-time visitors to each page.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
What each tool sees on its ownShow less
Google Analytics on its own
GA4 sees what people do on the site. It does not see refunds, repeat purchases made offline, or the deal a lead turned into later.
Timing. GA4 collects events in near real time, and Google says standard reports can take 24 to 48 hours to finish processing.
Access. The GA4 Data API with read access to the property.
Google Search Console on its own
Search Console sees the search up to the click and stops there. It cannot say whether that visitor booked, bought or left.
Timing. Search Console numbers usually arrive two to three days behind, reported as daily totals per query and page.
Access. The Search Console API with read access to the property.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- SEO Forecasting: What the Models Get Wrong. Every SEO forecast is a chain of estimates multiplied together. Understanding which link is weakest tells you how much to trust the number.
Services that use these connections
Other analyses: Google Analytics + Google Search Console
Questions about Google Analytics + Google Search Console
Do I need a developer to connect Google Analytics and Google Search Console?
How is askotter's Customer Journey Mapping different from what Google Analytics shows on its own?
Connect Google Analytics + Google Search Console. Five minutes.
Plans are on the digital marketing pricing page.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.