integration pair · anomaly detection

Anomaly Detection: GitHub + TikTok Ads

How fast do you hear when something breaks? askotter reads GitHub and TikTok Ads together and answers it for your business, by text.

● GitHub · LIVE + ● TikTok Ads · COMING SOON Anomaly Detection
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the short answer

How does anomaly detection with GitHub and TikTok Ads work for a small business?

askotter reads GitHub and TikTok Ads side by side so it can catch changes in your numbers within minutes. A text within minutes saying what changed, how serious it is and what to check first.

Read the full answerShow less

The owner asks follow-up questions by text.

From GitHub
Commits and pull requests, Deployment events, Release tags.
From TikTok Ads
Campaign and ad group performance, Creative and video metrics, Audience targeting.
Status
TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.
Not for
Replacing GitHub or TikTok Ads. Both keep working exactly as they do now.
the problem

How fast do you hear when something breaks?

Something shifted last Tuesday, and nobody noticed until Friday. By then you had lost five days of bookings. The data to catch it was there the whole time.

How askotter handles it

askotter reads GitHub and TikTok Ads side by side, so it can catch changes in your numbers within minutes.

A person checks the result before it reaches you. This is part of our website design for small business work.

matching the records

How GitHub and TikTok Ads records line up

GitHub and TikTok Ads share no customer or visit identifier. askotter puts them on one timeline instead, so a change in GitHub deployments can be read against what TikTok Ads recorded in the same hours.

What anomaly detection uses from each

Anomaly detection needs a steady daily series with a known normal range.

From GitHub that means deployment times to line up against metric breaks. From TikTok Ads it means CPM and click-through rate by ad group per day.

TikTok Ads is on the integration roadmap, so the matching described here starts when that connector ships.

What each tool sees on its ownShow less

GitHub on its own

GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.

Timing. GitHub timestamps every commit, merge and deployment to the second.

Access. A GitHub App or token with read access to the repositories you choose.

TikTok Ads on its own

TikTok sees views, clicks and the conversions its pixel catches. It cannot see what happens after a visitor leaves the tracked site.

Timing. TikTok reports conversions under the attribution windows chosen in the ad account, and those counts can include view-through conversions.

Access. The TikTok Marketing API with read access to the ad account.

questions

Questions about GitHub + TikTok Ads

Do I need a developer to connect GitHub and TikTok Ads?

No. Most accounts connect with a sign-in, and the rest take a file export.

How is askotter's Anomaly Detection different from what GitHub shows on its own?

GitHub only sees its own numbers. askotter reads GitHub and TikTok Ads together and can answer the question: How fast do you hear when something breaks?

GitHub + TikTok Ads is coming soon

Talk to us about your timeline, and we will confirm the launch date before you commit.

Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.