Customer Journey Mapping: GitHub + Slack
What do customers do before they call or book? askotter reads GitHub and Slack together and answers it for your business, by text.
How does customer journey mapping with GitHub and Slack work for a small business?
askotter reads GitHub and Slack side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- From Slack
- Channel-based alert delivery, Routing by role, Interactive action buttons.
- Status
- Slack is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing GitHub or Slack. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads GitHub and Slack side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our website design for small business work.
How GitHub and Slack records line up
GitHub and Slack share no customer or visit identifier. askotter puts them on one timeline instead, so a change in GitHub deployments can be read against what Slack recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From GitHub that means deploys that changed a step in the funnel. From Slack it means customer escalations posted by the team.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
Slack is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
Slack on its own
Slack records what the team said about the business and when. Sales, traffic and spend live in other tools.
Timing. Slack timestamps every message, which makes it a record of when the team noticed and decided things.
Access. A Slack app installed to the channels you choose.
Related guides
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- The Marketing Metrics That Matter (and the Ones That Do Not). Most marketing reports are long because the numbers in them are weak. A useful report is short.
Services that use these connections
Other analyses: GitHub + Slack
Questions about GitHub + Slack
Do I need a developer to connect GitHub and Slack?
How is askotter's Customer Journey Mapping different from what GitHub shows on its own?
GitHub + Slack is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.