Customer Journey Mapping: GitHub + QuickBooks
What do customers do before they call or book? askotter reads GitHub and QuickBooks together and answers it for your business, by text.
How does customer journey mapping with GitHub and QuickBooks work for a small business?
askotter reads GitHub and QuickBooks side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- From QuickBooks
- Income and expense data, Accounts receivable/payable, Cash flow statements.
- Status
- QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing GitHub or QuickBooks. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads GitHub and QuickBooks side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our website design for small business work.
How GitHub and QuickBooks records line up
GitHub and QuickBooks share no customer or visit identifier. askotter puts them on one timeline instead, so a change in GitHub deployments can be read against what QuickBooks recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From GitHub that means deploys that changed a step in the funnel. From QuickBooks it means each customer's first invoice date.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
QuickBooks is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
QuickBooks on its own
QuickBooks sees what was billed and paid. It has no idea which marketing produced the customer.
Timing. QuickBooks shows revenue when invoices and sales receipts are entered, which can trail the sale in a busy month.
Access. The QuickBooks Online Accounting API with read-only OAuth access.
Related guides
- How to Track AI Traffic in Google Analytics. It is already in your analytics. It is just filed under Referral with everything else.
- How to Get Recommended by ChatGPT. There is no submit form. There is a set of signals, and most of them are off your website.
Services that use these connections
Other analyses: GitHub + QuickBooks
Questions about GitHub + QuickBooks
Do I need a developer to connect GitHub and QuickBooks?
How is askotter's Customer Journey Mapping different from what GitHub shows on its own?
GitHub + QuickBooks is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.