Customer Journey Mapping: GitHub + LinkedIn Ads
What do customers do before they call or book? askotter reads GitHub and LinkedIn Ads together and answers it for your business, by text.
How does customer journey mapping with GitHub and LinkedIn Ads work for a small business?
askotter reads GitHub and LinkedIn Ads side by side so it can map the path customers take across your accounts. The whole path in one view, with every visit and decision point on it.
Read the full answerShow less
The owner asks follow-up questions by text.
- From GitHub
- Commits and pull requests, Deployment events, Release tags.
- From LinkedIn Ads
- Campaign performance, Audience demographics, Lead gen form data.
- Status
- LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
- Not for
- Replacing GitHub or LinkedIn Ads. Both keep working exactly as they do now.
What do customers do before they call or book?
On paper the path is simple: someone sees an ad, visits the site and books. In real life they search twice, read reviews and come back days later on a different phone. Each tool sees only its own piece.
How askotter handles it
askotter reads GitHub and LinkedIn Ads side by side, so it can map the path customers take across your accounts.
A person checks the result before it reaches you. This is part of our website design for small business work.
How GitHub and LinkedIn Ads records line up
GitHub and LinkedIn Ads share no customer or visit identifier. askotter puts them on one timeline instead, so a change in GitHub deployments can be read against what LinkedIn Ads recorded in the same hours.
What customer journey mapping uses from each
Customer journey mapping needs the order of events for one person.
From GitHub that means deploys that changed a step in the funnel. From LinkedIn Ads it means the campaign and creative each lead responded to.
These two tools hold no shared customer identifier, so per-customer answers need a third connected tool that each side can match, such as GA4 or your CRM. Daily totals work with these two alone.
LinkedIn Ads is on the integration roadmap, so the matching described here starts when that connector ships.
What each tool sees on its ownShow less
GitHub on its own
GitHub knows what code changed and when. It cannot tell you whether that change cost you leads or sales.
Timing. GitHub timestamps every commit, merge and deployment to the second.
Access. A GitHub App or token with read access to the repositories you choose.
LinkedIn Ads on its own
LinkedIn sees clicks, lead-form submissions and the companies it reached. It never sees whether a lead became a deal.
Timing. LinkedIn reports conversions under its own windows, thirty days after a click and seven after a view by default.
Access. The LinkedIn Marketing API with read access to the ad account.
Related guides
- LinkedIn Ads and HubSpot Attribution: Why the Numbers Disagree. HubSpot and LinkedIn are both reporting honestly. They just count different events over different windows.
- LinkedIn Ads to Salesforce: Why Your Attribution Is Broken. The gap between what LinkedIn claims and what your CRM shows is a measurement problem nobody set up correctly.
Services that use these connections
Other analyses: GitHub + LinkedIn Ads
Questions about GitHub + LinkedIn Ads
Do I need a developer to connect GitHub and LinkedIn Ads?
How is askotter's Customer Journey Mapping different from what GitHub shows on its own?
GitHub + LinkedIn Ads is coming soon
Talk to us about your timeline, and we will confirm the launch date before you commit.
Self-managed is $99/mo and scales with the compute you use. Our team runs it from $600/mo.