metric category
Marketing & Growth KPIs
Marketing and growth metrics measure the efficiency of customer acquisition, channel performance, and the long-term value of the customers a business attracts. They span the full funnel from brand awareness (CPM, Share of Voice) through conversion (CPA, Conversion Rate) to retention (NRR, Bounce Rate), providing the data infrastructure for growth investment decisions.
all definitions
All Marketing & Growth Metrics Definitions (16 KPIs)
Customer Acquisition Cost
CAC
Customer Acquisition Cost (CAC) measures the total sales and marketing expenditure require…
Customer Lifetime Value
LTV
Customer Lifetime Value (LTV) estimates the total net revenue a business expects to genera…
LTV:CAC Ratio
LTV:CAC
The LTV:CAC Ratio compares the expected lifetime value of a customer against the cost to a…
Marketing Qualified Lead
MQL
A Marketing Qualified Lead (MQL) is a prospect who has met a predefined set of behavioral…
Sales Qualified Lead
SQL
A Sales Qualified Lead (SQL) is a prospect that the sales team has reviewed and accepted a…
Return on Ad Spend
ROAS
Return on Ad Spend (ROAS) measures the gross revenue generated for every dollar spent on a…
Click-Through Rate
CTR
Click-Through Rate (CTR) measures the percentage of people who click on a link or ad after…
Cost Per Click
CPC
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on a paid ad…
Cost Per Mille
CPM
Cost Per Mille (CPM) measures the cost an advertiser pays per 1,000 ad impressions, making…
Cost Per Acquisition
CPA
Cost Per Acquisition (CPA) measures the total advertising cost required to generate one de…
Conversion Rate
CVR
Conversion Rate (CVR) measures the percentage of users who complete a desired action out o…
Organic Traffic
Organic Traffic refers to website visitors who arrive through unpaid search engine results…
Email Open Rate
Email Open Rate measures the percentage of delivered emails that are opened by recipients,…
Share of Voice
SOV
Share of Voice (SOV) measures a brand's proportion of total advertising or media presence…
Net Revenue Retention
NRR
Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from exi…
Bounce Rate / Engagement Rate
Bounce Rate (in Universal Analytics) measured the percentage of sessions where a user visi…
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