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Financial & Unit Economics KPIs
Financial and unit economics metrics translate operational performance into the economic indicators that determine business viability, investment attractiveness, and long-term profitability. From gross margin and EBITDA to CAC payback period and free cash flow, these metrics answer the fundamental question of whether growth is building or destroying enterprise value.
all definitions
All Financial & Unit Economics Metrics Definitions (10 KPIs)
Gross Margin
GM%
Gross Margin measures the percentage of revenue remaining after subtracting the direct cos…
Operating Margin
Operating Margin measures the percentage of revenue remaining after subtracting all operat…
EBITDA
EBITDA
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a widely used…
Burn Rate
Burn Rate measures the rate at which a company is spending its cash reserves, typically ex…
CAC Payback Period
CAC Payback Period measures the number of months required for a newly acquired customer to…
Revenue Per Employee
RPE
Revenue Per Employee (RPE) measures total annualized revenue divided by the total number o…
Cost of Goods Sold
COGS
Cost of Goods Sold (COGS) represents the direct costs attributable to delivering a product…
Free Cash Flow
FCF
Free Cash Flow (FCF) measures the cash a company generates from operations after deducting…
Average Order Value
AOV
Average Order Value (AOV) measures the average dollar amount spent per transaction or orde…
Repeat Purchase Rate
Repeat Purchase Rate measures the percentage of customers who make more than one purchase…
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