Website design and development for insurance agencies
A site that quotes the line of business someone actually came for. Built in days from $300/mo, then tuned every month from what your real visitors do.
The moment an insurance agency loses the enquiry.
A contractor looking for general liability lands on a homepage about auto, home and life, and leaves to find an agency that mentions contractors.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors actually did, which is what askotter watches after the site is live.
Built around how people choose an insurance agency
→ A page per line, and per niche
Commercial auto, general liability, workers comp, home, personal auto, life. Then the niches you write most: contractors, restaurants, trucking. Each is a separate search with a separate buyer.
→ Quote forms sized to the line
A personal auto quote and a workers comp quote need different information. One universal contact form means you chase every lead by phone before you can even quote it.
→ Carriers shown, because it is the proof
The carriers you are appointed with are the credibility an independent agency has over a captive. Logos and a plain list, on the page, not on a PDF.
→ Certificate and claims paths that are obvious
Existing clients need a certificate today and a claim number now. Sending them through the sales funnel to find it is how you spend your day on the phone instead of writing new business.
The pages we start an insurance agency with
A starting structure, not a fixed template. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $300/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against booked consultations rather than pageviews. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on an insurance agency site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your enquiry form on a phone shows up as a row with the diff attached, not as a quiet month.
Change Intelligence in the askotter portal, on an example insurance agency site. Invented data.
Estimate the hours your budget is actually buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from insurance agencies
Do I need pages for both commercial and personal?
If you write both, yes, and they should not share a page. They are different searchers with nothing in common, and a combined page ranks below the agencies that separated them.
Can the quote form ask different questions per line?
Yes. Each line gets a form sized to what you need to quote it, so the submission that reaches you is workable rather than a name and a phone number.
What about servicing existing clients?
Certificates, claims and policy changes get their own clearly signposted paths, which takes routine calls off your team without pushing existing clients through a sales page.
Website design for other professional services
Ready to rebuild your insurance agency site?
Give us the URL of the site you have now. That is the whole brief. 14 days free, no card.