Website design and development for accounting and CPA firms
A site that fills the calendar outside of the six weeks everyone is busy. Built in days from $300/mo, then tuned every month from what your real visitors do.
The moment an accounting firm loses the enquiry.
Your site says "tax, accounting and advisory" and nothing else, so a business owner looking for monthly bookkeeping cannot tell whether that is a thing you do.
That is a design and development problem, and it is invisible from the inside. It only shows up in what your visitors actually did, which is what askotter watches after the site is live.
Built around how people choose an accounting firm
→ Services split by who buys them
Individual returns, small business bookkeeping, payroll, entity advisory, IRS resolution. These are different buyers at different times of year, and one services page collapses all of them into nobody.
→ Pricing posture stated
Fixed fee, hourly or per return, and roughly where you land. Accounting buyers assume the worst when nothing is published, and the page that says something wins the enquiry.
→ Off season pages that carry the year
Quarterly estimates, bookkeeping cleanup, entity selection, IRS notices. These are searched in the months when nobody is searching "tax preparer", and they are what keeps the pipeline going in July.
→ A document handoff that feels safe
Where documents go, who sees them, and what happens next. Clients hesitate at exactly this step, and a page that explains it converts more than another paragraph about experience.
The pages we start an accounting firm with
A starting structure, not a fixed template. You add, cut and rename anything by describing it, and the site adds pages later when the traffic shows people are searching for something you do not have a page for.
Design, build, hosting and the year after, from $300/mo
The build, your own domain, hosting and SSL, unlimited edits described in plain English, and one free refresh a year. Then every month it reads your traffic and proposes the next change, measured against booked consultations rather than pageviews. A person signs off before anything ships.
Every page you have, watched.
This is the part a web design project does not come with. Every page on an accounting firm site is checked daily, and when something changes, the change itself is recorded. A plugin update that quietly breaks your enquiry form on a phone shows up as a row with the diff attached, not as a quiet month.
Change Intelligence in the askotter portal, on an example accounting firm site. Invented data.
Estimate the hours your budget is actually buying.
Pick what your site runs on and set what you spend on it each month. The figure is the hours that spend buys at a blended rate, which is the number worth having in front of you before you renew anything.
An estimate, worked out from what you entered at a $150/hr blended rate. Connect the accounts and it stops being an estimate: askotter counts the changes that actually shipped, and who shipped them.
Questions from accounting and CPA firms
How do I get enquiries outside of tax season?
Pages for the work that gets searched in the other ten months: bookkeeping cleanup, quarterly estimates, entity selection, IRS notices. The site tracks which of those actually produce enquiries and puts more weight there.
Should I publish fees?
A posture, at minimum. "Fixed fee, from $X for a straightforward return" filters out the callers you do not want and reassures the ones you do. Silence reads as expensive.
Can it handle a niche, like restaurants or contractors?
Yes, and it should. A page for the industry you specialise in outranks a generic accounting page in every search a business owner in that industry types.
Website design for other professional services
Ready to rebuild your accounting firm site?
Give us the URL of the site you have now. That is the whole brief. 14 days free, no card.