KPIs Every Analytics Director Must Track

The Director of Analytics is responsible for the quality, availability, and usability of data across the organization. Data freshness, attribution model coverage, and data quality score are the infrastructure health metrics that determine whether the analytics function is delivering reliable inputs for business decisions. Dashboard adoption rate is the output quality metric: it measures whether the data team's reporting is actually being used to make decisions, or whether expensive dashboards are being ignored because they do not meet stakeholder needs. Conversion rate is both a business metric the analytics team tracks and a measure of the quality of attribution and funnel analysis the team provides. The Director of Analytics acts as the organization's measurement authority, defining how metrics are calculated, ensuring consistency across teams, and building the governance structures that prevent metric proliferation and definition drift.