Google says 500 sales. Meta says 400. Your actual total is 600. askotter shows who really drove what.
Each ad platform takes credit for every sale it touched. askotter rebuilds the real customer path: first click, mid-funnel, purchase, and post-purchase. One timeline per customer. AI recommends budget changes, but your team decides.
You cannot allocate budget when every platform claims credit for the same sale. askotter shows real attribution across the full journey so you know which channels actually drive revenue.
How real attribution revealed a channel that was not actually converting.
Learn what each metric means, where it lives, and what causal analysis reveals about why it changes. Browse the full KPI Glossary →
Setup takes under an hour. No engineering required.
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