How does Customer Journey Mapping work with SAP and Google Analytics?

askotter connects SAP and Google Analytics data into one lake, then runs Customer Journey Mapping analysis across both sources simultaneously. The full path. Every interaction, every channel, every decision point. In one view.

Do I need engineering resources to connect SAP and Google Analytics?

No. askotter connects via OAuth or file import. No code, no engineering team, no middleware. Data starts flowing in minutes. AI agents adapt as your data and processes change.

How is askotter's Customer Journey Mapping different from what SAP shows natively?

SAP only sees its own data. askotter sees SAP and Google Analytics together, revealing patterns neither tool can find alone. What do customers actually do before they buy? askotter answers that.

askotter / Integrations / SAP + Google Analytics / Customer Journey Mapping

/// integration pair · customer journey mapping

Customer Journey Mapping: SAP + Google Analytics

What do customers actually do before they buy?

● SAP · LIVE + ● Google Analytics · LIVE Attribution Module · Customer Journey Mapping

Connect Now → How It Works →

The problem

You think the journey is: ad → landing page → purchase. It's not. Customers bounce between channels, devices, and touchpoints for days. You can't see it because each tool only sees its own piece.

SAP tracks financial accounting, inventory and materials management, production planning. Google Analytics tracks sessions and pageviews, user demographics and geography, traffic source and medium. Neither sees the other. That blind spot costs you money every day.

How askotter fixes this

askotter pulls SAP and Google Analytics into one data lake. With both data sets unified, it can map the real customer journey across every platform. Self-healing agents adapt as your data shifts, so the analysis stays accurate without manual tuning.

The full path. Every interaction, every channel, every decision point. In one view.

What feeds customer journey mapping

FROM SAP

→ Financial accounting

→ Inventory and materials management

→ Production planning

→ Sales and distribution

→ Human capital data

→ Procurement

→ Quality management

→ Project system data

FROM GOOGLE ANALYTICS

→ Sessions and pageviews

→ User demographics and geography

→ Traffic source and medium

→ Conversion events

→ Engagement metrics

→ E-commerce tracking

→ Custom events

→ Audience segments

What happens when they're connected

Separately, each tool answers its own questions. Together in one lake, askotter can answer the questions that matter: the ones that span both. Train these agents like your best employee and they become tireless assistants that scale your team's knowledge to everyone.

Ingests and compresses raw SAP exports into a queryable format

Connects SAP orders to marketing touchpoints

Builds cross-platform customer paths using GA4 session data

Before and after

Capability	Without askotter	With askotter
Customer Journey Mapping	Manual, delayed	Automatic, real-time
Cross-platform data	Copy-paste between tabs	One data lake
Change detection	Weekly report	Minutes
Next steps	Figure it out yourself	Ranked actions, human-approved
Querying	SQL or export to CSV	Ask in plain English
Team knowledge	Tribal knowledge, lost in Slack	Saved notes, shared across teams

/// inside the platform

Customer Journey Mapping in action

🔒 app.askotter.ai/insights/

CUSTOMER JOURNEY MAPPING

RAW DATA

HISTORY

What do customers actually do before they buy?

Analysis complete. Using data from SAP and Google Analytics:

The full path. Every interaction, every channel, every decision point. In one view.

SAP Google Analytics Attribution

sap · sync statusCONNECTED

STATUS

● Synced

DATA POINTS

LAST SYNC

2m ago

LIVEFinancial accountingsynced

LIVEInventory and materials managementsynced

LIVEProduction planningsynced

LIVESales and distributionsynced

Ask your data lake anything. Save what matters.

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Other analyses: SAP + Google Analytics

Revenue Attribution Anomaly Detection Predictive Forecasting Root Cause Analysis Campaign Optimization Churn Prevention Data Unification

Customer Journey Mapping with other tools

Shopify + Stripe Shopify + Google Analytics Shopify + Google Ads Shopify + Google Search Console Shopify + Meta Ads Shopify + HubSpot Shopify + WordPress Shopify + GitHub

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Connect SAP + Google Analytics. Five minutes.

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