Customer Journey Mapping: SAP + GitHub
What do customers actually do before they buy?
The problem
You think the journey is: ad → landing page → purchase. It's not. Customers bounce between channels, devices, and touchpoints for days. You can't see it because each tool only sees its own piece.
SAP tracks financial accounting, inventory and materials management, production planning. GitHub tracks commits and pull requests, deployment events, release tags. Neither sees the other. That blind spot costs you money every day.
How askotter fixes this
askotter pulls SAP and GitHub into one data lake. With both data sets unified, it can map the real customer journey across every platform. Self-healing agents adapt as your data shifts, so the analysis stays accurate without manual tuning.
The full path. Every interaction, every channel, every decision point. In one view.
What feeds customer journey mapping
What happens when they're connected
Separately, each tool answers its own questions. Together in one lake, askotter can answer the questions that matter: the ones that span both. Train these agents like your best employee and they become tireless assistants that scale your team's knowledge to everyone.
Ingests and compresses raw SAP exports into a queryable format
Connects SAP orders to marketing touchpoints
Correlates deployment timing with changes in customer behavior
Before and after
| Capability | Without askotter | With askotter |
|---|---|---|
| Customer Journey Mapping | Manual, delayed | Automatic, real-time |
| Cross-platform data | Copy-paste between tabs | One data lake |
| Change detection | Weekly report | Minutes |
| Next steps | Figure it out yourself | Ranked actions, human-approved |
| Querying | SQL or export to CSV | Ask in plain English |
| Team knowledge | Tribal knowledge, lost in Slack | Saved notes, shared across teams |
Customer Journey Mapping in action
Ask your data lake anything. Save what matters.
Other analyses: SAP + GitHub
Customer Journey Mapping with other tools
All Integrations
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