SEO from $300/mo AI-powered, human-verified No agency markup Transparent platform included
/// healthcare

Patient acquisition you can actually measure.

askotter connects your EHR, marketing tools, and scheduling to show which channels drive appointments and which waste budget. HIPAA-aware. No PHI in the data lake. Every insight reviewed by your team before becoming an action. Human in the loop, always.

5+
channels tracked
< 5 min
to trace referral source
per-patient
source attribution
AD Google Ads ME Meta Ads GA Google Analytics SC Search Console HS HubSpot CA Calendly +1 more DATA LAKE 7 sources Change Detection Root Cause Predictions Recommendations NLQ Chat
/// live monitoring

What askotter monitors for practices.

patient acquisition · by channel last 30 days
🔍 Google Ads
38% CPA: $94
👨‍⚕️ Physician Ref.
31% CPA: $0
📱 Meta Ads
14% CPA: $142
🌐 Organic
12% CPA: $0
📧 Email
5% CPA: $12
/// AGENT FEEDhealthcare
WARNDowntown clinic: New patient inquiries down 18%. Google Ads CTR dropped after competitor entered auction.22m
INFODr. Patel referral network: 14 new patients this month (avg: 6). Lunch-and-learn correlates. High-LTV.1h
CRITPayer mix shift: PPO patients down 12%, HMO up 9%. Revenue impact: -$34K/quarter.3h
OKWestside clinic: Acquisition cost dropped to $87 (was $142). New landing page driving 2.4x conversion.4h
/// real-time response

Wednesday, 10:30 AM: inquiries are dropping

Downtown clinic new patient inquiries dropped 18% this week. Here is why:

10:30 AM
New patient inquiries down 18% at downtown clinic vs 30-day average
CHANGE DETECTION
10:31 AM
Root cause: competitor launched brand-term Google Ads. Your CPC up 67%
ROOT CAUSE
10:32 AM
Non-brand keywords unaffected. Defensive brand bidding estimated at $800/mo to recover
STRATEGY
10:33 AM
Marketing lead notified with recommendation. Dr. Patel referral network flagged as alternative growth lever
ROUTING
/// before & after

What changes with askotter.

METRIC
BEFORE
WITH ASKOTTER
Referral source tracking
Unknown for most patients
Per-patient source mapping
Payer mix monitoring
End-of-quarter P&L surprise
Weekly shift alerts
Acquisition cost
Blended guess
Per-channel, per-clinic
Campaign ROI
Impressions and clicks
Appointments and revenue
/// practice pain points

What practice managers navigate.

Referral sources are a black box
A patient books. Where did they come from? Google? A referring physician? A Facebook ad from 3 months ago? Nobody knows.
Multi-location complexity
Each clinic has its own patient mix and referral network. Aggregate reporting hides locations that need attention.
Marketing budget feels like guessing
You spend on Google Ads, physician outreach, community events, and social. Which channel drives high-value patients?
Insurance mix shifts silently
Payer mix shifted 12% toward lower-reimbursement plans over 6 months. Nobody noticed until the quarterly P&L.
/// acquisition metrics

The numbers that drive patient volume.

Acquisition Cost
$94 blended CPA
tracked per-channel
Referral Attribution
94% sources identified
per-patient mapping
Booking Rate
34% from website
tracked per-channel
Marketing ROI
2.8x current average
per-channel, per-clinic
connected tools
Google Ads Meta Ads Google Analytics Search Console HubSpot Calendly QuickBooks +50 more
/// the patient path

From first search to booked appointment.

1

Connect safely

Marketing platforms, scheduling, anonymized appointment data. No PHI enters the lake. Attribution without exposure.

2

Map patient journeys

Google search → website → review check → booking. Multi-touch attribution for healthcare.

3

Per-location intelligence

Which clinics are growing? Where is acquisition cost rising? Where is the referral network weakening? Agents self-heal as your practice evolves, adjusting thresholds for seasonal patterns and payer mix shifts.

4

Forecast and reallocate

Predict which channels drive the most appointments next quarter. Shift budget before the quarter starts. Save findings as shared notes so every practice manager builds on what others have learned.

/// ask the practice

Query marketing, scheduling, and billing.

/// CHATaskotter
Which channel drives highest-LTV patients?
Physician referrals: 3.1x higher LTV ($4,200 avg) vs Google Ads ($1,350). But lower volume: 23/mo vs 89. Recommend: increase physician outreach 40%, maintain Google Ads for volume.
SOURCES: Scheduling + Marketing + Billing
Why are inquiries down at downtown clinic?
Down 18% MoM. Root cause: competitor launched brand term ads. Your CPC +67%. Non-brand unaffected. Recommend: defensive brand bidding, est. $800/mo to recover.
SOURCES: Google Ads + GA4 + Scheduling
Ask anything about your healthcare data. Save responses as notes to share. Ask

Ready to see which channels actually drive patients?

Connect your marketing, scheduling, and billing. Train your agents on your practice. They surface where to spend and where to stop. Your team reviews every recommendation before it becomes an action.

Schedule a Healthcare Demo →
/// other industries

Explore more verticals. Same human-in-the-loop approach.