Find your service

✓Asked ChatGPT and Perplexity for "best salon or spa in Wrenford" and logged who they namedjust now
✓Published the Cut and finish page for the search "cut and finish wrenford"4 min ago
✓Published the Balayage and highlights page for the search "balayage and highlights wrenford"19 min ago
✓Published the Color, gloss and gray coverage page for the search "color, gloss and gray coverage wrenford"1 hr ago
✓Marked up 10 visible questions as FAQ schema across 5 service pages2 hr ago
✓Linked the home page to every service and each service to two related ones3 hr ago
✓Compressed the hero photo to 177 KB and set every photo below the first screen to lazy-loadYesterday
✓Wrote the 6 towns served as text so local searches can match themYesterday
✓Rebuilt sitemap.xml and llms.txt for 10 pagesMon
…Texted the owner a draft page answering "How do I book?" and is waiting for a yesMon

Illustrative activity for an invented business. On a real site this is the owner's log, and nothing that changes the site publishes without their yes.

Outline the headings on this page

Schema askotter would publish here

{
    "@context": "https://schema.org",
    "@type": "BeautySalon",
    "name": "Fern & Field",
    "telephone": "(555) 010-2654",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "42 Linwood Court, Second Floor",
        "addressLocality": "Wrenford",
        "addressRegion": "NJ"
    },
    "openingHours": [
        "Tue to Thu 10am to 8pm",
        "Fri 9am to 6pm",
        "Sat 8am to 4pm",
        "Sun and Mon Closed"
    ],
    "areaServed": [
        "Wrenford",
        "Castleton Mills",
        "Ivybrook",
        "North Parrish",
        "Hadley Green",
        "Sorrel Park"
    ]
}

These checks read this page as it rendered in your browser. The schema is shown as text; a sample site for an invented business publishes none.

Copy this into the builder inside askotter to start your own site in the Boutique · Plum direction, then fill in the {{placeholders}} with your details.

Build a website for {{Business name}}, a salon or spa in {{Town}}, {{State}}.
Use my real services, prices, hours, phone number and service area. Leave anything you do not know as a clearly marked placeholder. Never invent reviews, team members, awards or results.

DESIGN DIRECTION: Boutique, Plum palette
- Look: Letterspaced small caps and pill buttons on muted surfaces, which reads as quiet and expensive.
- Hero: Centred hero: label, headline, one paragraph and buttons, then a wide photo underneath in a shaped frame. Hero photo sits in an arch-topped frame.
- Type: headings in Georgia at weight 400 with letter-spacing .01em; body in Outfit. Labels uppercase with .22em tracking. Headings centred.
- Colour: accent #6b3f7a with #ffffff text on it; page background #f8f5f9; cards #ffffff; text #1a1420; secondary text #645a6c; rules #e7e0ea. Keep every text colour at 4.5:1 contrast or better.
- Shape: corner radius 999px, border weight 1px, shadow none.
- Motion: Elements fade and rise slightly as they scroll into view. All motion switches off under prefers-reduced-motion.
- Photography: real photographs of the work and the premises. People may appear in the hero. Never place a photo of a face next to a name, a review or a team bio.

PAGES
- Home: hero, services grid, the find your service tool, how it works in three steps, a photo gallery, booking and policies, three reviews, hours and service area, four FAQs, and a closing call to action.
- One page per service (Cut and finish, Balayage and highlights, Color, gloss and gray coverage, Extensions, Guest membership), each with the price, what is included, and at least two questions people ask before booking.
- Find your service: a working quiz that recommends a service, titled "Find your service".
- About, and Contact with a short booking form (name, mobile, what it is for), a map, the hours and the list of towns served.
- A tap-to-call button fixed to the bottom of the screen on phones.

COMPONENTS THIS TRADE NEEDS
- Work gallery: Colour work is the portfolio, and these are the photos that get shared and screenshotted into a booking.
- Service menu with prices: Salon pricing varies wildly and guests will not ring to ask, so a published price keeps them on the page long enough to book.
- Pick your stylist: Guests book a particular person, and a stylist page also gives each stylist a search surface of their own.
- Live availability: Showing real open slots converts far better than a form that promises somebody will ring back.
- Membership: Regular guests are the margin. A membership on the page turns an occasional visit into a monthly one.

SEO REQUIREMENTS
- Title tags under 60 characters in the form "{Service} in {{Town}} | {{Business name}}". Meta descriptions 140 to 155 characters that state the price or the next opening.
- One H1 per page naming the service and the town. Use the questions customers ask as H2 and H3 headings.
- BeautySalon structured data on every page with the address, phone, hours and service area; Service markup on each service page; FAQPage markup only where the questions are visible on that page.
- Prices, hours, insurance or payment options and service-area towns written as text, never inside images.
- Compress every photo, lazy-load everything below the first screen, and write alt text that says what is in the photo.
- Link Home to every service page and link related services to each other. Generate sitemap.xml and llms.txt from the pages.
- Aim for a Largest Contentful Paint under 2.5 seconds on a mid-range phone.

WRITING RULES
- Write the way the owner would say it out loud to a customer. Vary sentence length.
- No em dashes. No antithesis or corrective negation ("not X, but Y"). No contrasting pairs, rule-of-three lists for rhythm, or short punchline sentences closing a paragraph.
- No throat-clearing openers, summary beats, rhetorical questions or setup-and-payoff lines.
- No filler intensifiers (genuinely, really, truly, actually), no corporate verbs (leverage, underscore, reflect), no hedging, no performed enthusiasm, no stacked noun phrases.
- Lead every section with the fact the visitor came for: price, availability, coverage, or what happens next.

The services behind this find your service

Cut and finish

Balayage and highlights

Color, gloss and gray coverage

Extensions

Guest membership

Before you book

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