Which treatment fits you

✓Asked ChatGPT and Perplexity for "best med spa in Aubrin Heights" and logged who they namedjust now
✓Published the Botox and Dysport page for the search "botox and dysport aubrin heights"4 min ago
✓Published the Dermal filler page for the search "dermal filler aubrin heights"19 min ago
✓Published the Laser resurfacing page for the search "laser resurfacing aubrin heights"1 hr ago
✓Marked up 10 visible questions as FAQ schema across 5 service pages2 hr ago
✓Linked the home page to every service and each service to two related ones3 hr ago
✓Compressed the hero photo to 42 KB and set every photo below the first screen to lazy-loadYesterday
✓Wrote the 6 towns served as text so local searches can match themYesterday
✓Rebuilt sitemap.xml and llms.txt for 10 pagesMon
…Texted the owner a draft page answering "Is the consultation free?" and is waiting for a yesMon

Illustrative activity for an invented business. On a real site this is the owner's log, and nothing that changes the site publishes without their yes.

Outline the headings on this page

Schema askotter would publish here

{
    "@context": "https://schema.org",
    "@type": "HealthAndBeautyBusiness",
    "name": "Lune Aesthetics",
    "telephone": "(555) 010-3860",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "2275 Calloway Street, Suite 110",
        "addressLocality": "Aubrin Heights",
        "addressRegion": "AZ"
    },
    "openingHours": [
        "Tue to Thu 10am to 7pm",
        "Fri 9am to 5pm",
        "Sat 9am to 3pm"
    ],
    "areaServed": [
        "Aubrin Heights",
        "Old Aubrin",
        "Sorrel Canyon",
        "Vistaloma",
        "Brightwater Ranch",
        "Cadell Park"
    ]
}

These checks read this page as it rendered in your browser. The schema is shown as text; a sample site for an invented business publishes none.

Copy this into the builder inside askotter to start your own site in the Classic · Navy direction, then fill in the {{placeholders}} with your details.

Build a website for {{Business name}}, a med spa in {{Town}}, {{State}}.
Use my real services, prices, hours, phone number and service area. Leave anything you do not know as a clearly marked placeholder. Never invent reviews, team members, awards or results.

DESIGN DIRECTION: Classic, Navy palette
- Look: Serif headings, a centred hero and hairline rules, the way a practice looks after thirty years on one street.
- Hero: Centred hero: label, headline, one paragraph and buttons, then a wide photo underneath in a shaped frame.
- Type: headings in Georgia at weight 400 with letter-spacing 0em; body in Outfit. Labels uppercase with .18em tracking. Headings centred.
- Colour: accent #17305c with #ffffff text on it; page background #f7f6f2; cards #ffffff; text #141822; secondary text #5a6070; rules #e4e2da. Keep every text colour at 4.5:1 contrast or better.
- Shape: corner radius 2px, border weight 1px, shadow none.
- Motion: Elements fade and rise slightly as they scroll into view. All motion switches off under prefers-reduced-motion.
- Photography: real photographs of the work and the premises. People may appear in the hero. Never place a photo of a face next to a name, a review or a team bio.

PAGES
- Home: hero, services grid, the which treatment fits you tool, how it works in three steps, a photo gallery, ways to pay, three reviews, hours and service area, four FAQs, and a closing call to action.
- One page per service (Botox and Dysport, Dermal filler, Laser resurfacing, Medical facials, Membership), each with the price, what is included, and at least two questions people ask before booking.
- Find a treatment: a working quiz that recommends a service, titled "Which treatment fits you".
- About, and Contact with a short booking form (name, mobile, what it is for), a map, the hours and the list of towns served.
- A tap-to-call button fixed to the bottom of the screen on phones.

COMPONENTS THIS TRADE NEEDS
- Results gallery: The gallery makes the whole case here, so it uses consented photography compressed enough to load on a phone.
- Treatment menu with prices: Published prices filter out the people who were never going to book and win the ones comparing three clinics.
- Membership tiers: Recurring revenue is the whole business model here, so the tiers go on the page where a visitor can compare them before reaching the desk.
- Who holds the needle: Injectables are a medical procedure and the credential is the differentiator against the clinic charging less down the road.
- Consultation request: Nobody books filler cold. The consultation is the conversion, so the form asks for almost nothing.

SEO REQUIREMENTS
- Title tags under 60 characters in the form "{Service} in {{Town}} | {{Business name}}". Meta descriptions 140 to 155 characters that state the price or the next opening.
- One H1 per page naming the service and the town. Use the questions customers ask as H2 and H3 headings.
- HealthAndBeautyBusiness structured data on every page with the address, phone, hours and service area; Service markup on each service page; FAQPage markup only where the questions are visible on that page.
- Prices, hours, insurance or payment options and service-area towns written as text, never inside images.
- Compress every photo, lazy-load everything below the first screen, and write alt text that says what is in the photo.
- Link Home to every service page and link related services to each other. Generate sitemap.xml and llms.txt from the pages.
- Aim for a Largest Contentful Paint under 2.5 seconds on a mid-range phone.

WRITING RULES
- Write the way the owner would say it out loud to a customer. Vary sentence length.
- No em dashes. No antithesis or corrective negation ("not X, but Y"). No contrasting pairs, rule-of-three lists for rhythm, or short punchline sentences closing a paragraph.
- No throat-clearing openers, summary beats, rhetorical questions or setup-and-payoff lines.
- No filler intensifiers (genuinely, really, truly, actually), no corporate verbs (leverage, underscore, reflect), no hedging, no performed enthusiasm, no stacked noun phrases.
- Lead every section with the fact the visitor came for: price, availability, coverage, or what happens next.

The services behind this find a treatment

Botox and Dysport

Dermal filler

Laser resurfacing

Medical facials

Membership

Before you book

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